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All
original graphics were designed with particular attention paid to
being eye catching yet VERY fast loading. Image file sizes were very
carefully attended to using Adobe Photoshop and ImageReady to optimize
every single image on the site. |
|
The
site is hosted on a on a Windows 2000 server with several ODBC databases
driving the content and administration. |
|
Cold
Fusion is used exclusively on this site for presenting all content
and for all administrative tasks. Any page within the site is easily
changeable using a simple set of forms and easy to follow instructions. |
|
All
menus and navigation elements are served dynamically. To add a completely
new category or product, a simple form change affecting the approporiate
database(s) will instantly be reflecting on the live site. This was
done to eliminate the need for constant attention and html changes. |
|
Membership
signups and account maintenance, including online credit card verification,
were all custom programmed and automated using Cold Fusion to minimize
the amount of administrative intervention in running and maintaining
the site. |
|
Every
page on the site can have a unique set of banners that pertain to
the category being presented. The current buzzword tech-speak term
for this is 'contextual commerce'. |
