Search Engine Tips and Tricks

This brief search engine tutorial will give you some helpful hints, tips, and tricks to maximize the potential of your web site with the most popular search engines. There is NO substitute for hard work and diligent investigation of your competition. And, even if you have somebody else design and publish your web site, ANY effort expended on your part will increase traffic to your site!!!

One of the first things you should do, BEFORE beginning to register your site anywhere, is to try and 'play your customer' and try the search words that you think they will use to hopefully find your site. Don't try just the obvious combinations, spend some time at it and use as many search engines as you can. Take a look at the top sites that pop up, and visit their sites. It's an easy thing to take a look at their META tags and (GASP!) even take them for your own use.

You can spend your life tuning and tweaking your web site to remain at the top of every search engine in the world. For most businesses that is neither practical nor economical. Yet, depending on the statistics you read, upwards of 65% of web site visits are triggered by search engine results. So, obviously, search engine knowledge is essential in popularizing your site and maximizing it's effectiveness. How should you concentrate your efforts with tuning your web site for the search engines? Read what you need out of the above, take it for what it's worth, and make an intelligent decision on how to best balance your efforts.

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