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| home < support < web site promotion < offline site promotion |
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| Offline Web Site Promotion | |||
| Why
do you need to promote your web site anywhere but on the Internet? Well,
you DON'T! Unless, of course, you want to maximize the potential of that
great site you've slaved over and spent so much money on. PC Mojo has had
clients who have doubled their 'hits' in the first month they simply added
their web address to ONE print ad in a local magazine.
If you have developed an effective site, you should support it by following up with promotion every chance you get. |
| The Basics | |
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No
man is an island The Internet is a great place, but it isn't perfect by any means. The sheer number of sites already published is working against you. For people to find you in the sea of competitors, you have to supplement your web search engine submissions with follow-up advertising. |
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Existing
customers Maybe the people that you already sell your goods and/or services to could benefit from your web site. Perhaps they would prefer doing their shopping online instead of making the trip to your place. It's nothing against you, people just don't have much time anymore to be driving around. |
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Local
buzz While it's a great thing that now your products are available worldwide, in truth the bulk of your clientele will continue to be local people (mailorder excepted). Because of this, word of mouth is STILL going to be just as important as it always was, and incorporating some local, free, informative content will benefit you tremendously. |
| Incorporate Existing Advertising | |
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Use
what you've already got Be sure to include your web address the next time you order stationery, invoices, business cards, checks, any printed material you use all the time. Remember that your web (and EMail) address is now part of your identity, consider it just like your phone number. |
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Update
your print advertising Include, at a minimum, your web address in all your print advertising, including the yellow pages. A comment like 'Visit us on the web at...' may just pique the curiosity of someone looking for YOUR products! |
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Talk
about it When you're talking biz with people, be sure and mention that you now have a web site, and what you like and don't like about it. Perhaps you'll pick up an idea or two to incorporate in your site the next time you're working on it. |
| How Much Will This Cost? | |
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NOTHING! There is simply no real need to increase your advertising or printing budget to accommodate your new web site. If you wish to set up a campaign to announce your new presence on the web, feel free, but it really seems to be unnecessary and doesn't seem to work too well. |
| How Can PC Mojo Help You? | |
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Advice PC Mojo has been there, done that, got the T-Shirt. We have effective ways of incorporating your web site within your existing advertising program that will get you the hits you're looking for. Give us a call and we can discuss some of your options. |
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Graphics PC Mojo has the resources and talent necessary to provide you with new graphics for your printing and television advertising. We can produce camera ready artwork for you at a fraction of the price often quoted by other more traditional graphics design firms. |
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Templates PC Mojo can provide easy to use templates for most of the popular software packages you probably are using within your business. Your invoices and correspondence will all display your web address discreetly, yet effectively, and you won't have to lift a finger! |
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Ideas PC Mojo is in the idea business. We can brainstorm with you and come up wit ha plan to announce your new web site and Internet activities to the world in a different and interesting manner, guaranteed to get you more hits from your target audience. |
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